Insight
of e-commerce in 2022
Future of e-commerce:
New studies projected that the worldwide retail eCommerce sales will reach a new high by 2022. Ecommerce businesses should anticipate a 265% growth rate, from $1.3 trillion in 2014 to $4.9 trillion in 2022. This shows a future of steady upward trend with no signs of decline.
Voice commerce is the
future of e-commerce :
The number of people
using voice-enabled search assistants is higher than ever. Consequently, more
and more people, mostly millennial consumers, are using voice searches
while shopping online.
Smart devices, such as Google Home and Amazon Echo, are
making it easier to shop online without using a screen. As a business, this is
a sign to reconsider your selling strategy to meet the needs of your customers.
The use of keywords is
the main difference between regular searches and voice searches. When typing in
the search bar, people typically type keywords and related search phrases.
When
using their voice, however, people use queries, such as ’’Where is the
nearest…’’ Voice search doesn’t reduce the significance of SEO for e-commerce,
you just need a different approach. It’s all about optimizing content for voice
searches.
m-commerce in e-commerce:
Simply
put, mobile commerce or m-commerce is sales and commerce using wireless
hand-held remote devices. These devices can be smartphones, phablets, or
tablets. The main concept behind m-commerce is bringing a simple, accessible
and user-friendly shopping experience to the consumers.
M-commerce
is becoming increasingly popular and e-commerce companies and retailers are
slowly moving away from strategies catering to creating awareness about their
online stores and moving towards integrating M-commerce in their business
strategy. M-commerce can also be used as a method to enhance overall
revenue and increase the customer base.
m-commerce
is one of the major influencers that accelerate business growth.
Here are some areas it plays an important role:
- The positive impact of Increase in
mobile sales
- Phones now have bigger screens -
enhancing the shopping experience
- Innovations resulting in better
business
- Web pages and mobile apps are
majorly used for online shopping
Eco-friendly supply chains:
Enterprises
are turning to sophisticated technology stacks to cut waste and
become more efficient. Smart order routing combined with multi-location
inventory and automated rule-based order routing can match orders
with stock in warehouses that are closest to the customer. Automatically
routing orders in this manner saves time, expedites fulfillment, and reduces
shipping costs.
Likewise,
consumers demand to know a product’s entire lifecycle also requires the ethical
sourcing of sustainable commodities and components. This includes
minimizing the impact on the environment as well as treating workers
humanely.
Big
box retailers are asking brands to set goals and measure progress toward
reducing annual corporate greenhouse gas emissions. To track this, and
other links in the supply chain, Walmart has created a sustainability
index for its suppliers. The assessment checks each of its supplier’s
commitment to:
- Create zero waste
- Use 100% renewable energy
- Sell sustainable products
Beyond 2022
Predictions don’t come with probabilities or
precise timelines. But the creative destruction happening in retail presents
both threats and opportunities, the likes of which merchants have never seen
before.
You don’t have to seize every trend buying to shape 2022 and beyond. What your
customers do expect is that you’ll meet them where they are, providing a
valuable customer experience regardless of whether it comes offline, via voice,
or the expectation that you operate in eco-friendly ways.
Nothing is for certain. But when one channel, device, or big idea in commerce
becomes obsolete, expect another to emerge in its place. Retail death loses its
sting when merchants realize they can be reborn.
Comments