Well, 93% of all internet activity starts with a search. That means you're going to have a tough time running an online store if users can't discover your website through Google.
But most e-commerce platforms today offer a variety of features that'll help you optimize your eCommerce store for Google. But considering that SEO involves a lot of factors -UX, speed, meta tags, etc, you'll need to find a platform that does well with all of them.
In fact, it'll need to ace in all of them.
And we're here to help you find the best eCommerce platform for SEO in 2017.
We know that some eCommerce software have only the most basic SEO features. Let me give you a real-life example.
Let’s imagine that you are a retailer of men’s vintage-style clothing. One of your products is a 70’s-style, blue velvet jacket that you have named “Bradley”. You list the product in your eCommerce website as a “Bradley Jacket”.
Because of the limitations of your store-builder software, this name might automatically become the title of the product page, the page URL and the name of the product on your site’s navigation.
Your prospective customers, however, are not searching for a “Bradley Jacket”. They are far more likely to be searching for “70’s style velvet jackets”. Realizing this, you now want to modify the page title to read “70s Style Velvet Jacket – Bradley | VeryVintage.com”.
With some free eCommerce platforms, you have no way to override this or are forced to pay extra to have this feature.
Unfortunately, many business owners don’t become aware of this limitation until long after they have invested significant time uploading product images, product descriptions, and stock information.
We wanted to know which eCommerce platform was best for SEO and wanted to rank eCommerce platforms by how good they were at SEO so that we'd have a rank chart that we could use to select eCommerce platforms for our own clients.
Our Research Methodology: Best Ecommerce Platform for SEO
We found the most used ecommerce platforms in the US and Europe (Data Source: BuiltWith)Magento
Have any additional questions or doubts? Feel free to comment below, and I'll do my best to answer them!